ns can help you in your banking.We encourage you to stop by ...

provides convenience when you travel

a good thing?give its employees an opportunity to put money ...

Scott West

rather than the we-voice

which is preferable for many messages written to consumers (this is most similar to a consumer situation). It contains three short sentences with 7

in her messages located later in the chapter.Table 9.6 Emph...

October 6 at 9:00 a.m. at Central Park. Do your part to improve the lives of women in our community!The walkathon wil be held on Saturday

ing that you know or even share the thoughts

feelings

the second pair of statements

81 percent of consumers thought the statementÿmaking sure you can afford to maintain your lifestyleÿwas more persuasive than the statementÿmanaging inflation risk. Similarly

ch with consumers shows that terms such asÿcomfortable retir...

s?What you need to understand is ...? or ?Our hands are tied...

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focuses on specific benefits and uses words that nearly all...

member-controlled